- Owns metric: diagnose → build → A/B test
- Strong UI/UX implementation; gaming background ideal
- Growth engineer — technical side of growth
- Engineer end, not ads/content
Songscription is hiring a Growth Engineer to own the technical side of its growth engine — strategizing, building, and shipping the PLG mechanics, SEO/AEO infrastructure, conversion tooling, lifecycle automation, and analytics that power the next phase of growth. The framing Andrew gave is a spectrum from engineer to artist: this role sits firmly on the engineer side — someone who can actually build and ship the interventions, not a viral-marketing/ads person (they don't need this person to optimize ads or make content). The mandate is structured funnel optimization: Andrew believes revenue can be 20–50% higher with zero product/AI changes, purely through smart, structured A/B testing.
The loop is the job: given a metric to optimize (e.g., churn), figure out why — read reports, hop on user calls, use the product — decide the intervention (product change, pricing/packaging, UX), code it up, run the A/B test, measure, and iterate. Success at six months = builds/changes directly attributable to an extra ~20%+ month-over-month growth. The hard part, per Andrew, is UI/UX intuition fully implemented — statistics and dashboards are the easy part; what's scarce is someone who can stand behind a real, well-reasoned intervention that doesn't look one-shot-through-Claude. They'll also build analytics dashboards for existing UGC/paid ads (measure, not optimize), and may get pulled into more product-leaning work (mini-games as top-of-funnel, programmatic SEO — a page per song/comparison). The role spans web today, and the (gamier) mobile app over time.
What You'll Do
- Own the technical growth work that moves core business metrics; build/maintain a growth model across acquisition, activation, retention, monetization, and referral
- The full loop: pick the intervention (product / pricing / UX) for a given metric, build it, A/B test, measure, iterate; define success metrics before shipping
- Product-led growth: sharing mechanics, referral/UGC programs, in-product conversion flows, activation-funnel experimentation
- Analytics & experimentation: growth dashboards, A/B tests, full-funnel + retention reporting (incl. for existing UGC/paid ads)
- Lifecycle & retention: email flows on activation/milestone/churn signals; cohort drop-off → product-side interventions
- SEO & content infrastructure: technical and programmatic SEO/AEO (e.g., a page per song, mini-games as top-of-funnel)
Requirements
- Strong coding fundamentals across frontend, backend, and analytics — can actually - build and ship interventions (not plot/vibe-code them)
- Real full-stack ability to execute product changes, especially front-end / UI/UX-heavy work — the scarce, most-valued skill (though not a designer)
- Strong on A/B testing, funnel optimization, statistics, and dashboards
- AI-assisted, but owns the output — accountable for strong implementation
Execution and Ownership
- Loves consumer growth and analytics; obsesses over user analytics and data
- Can be handed a metric and full data/customer access and go optimize it end to end — no management/engineering debt
- Moves fast, takes ownership, creative and data-driven; grit and curiosity over years of experience
Nice-to-Have
- Gaming / games-industry growth experience
- Passion for / connection to music (plays, makes — not required, but Andrew values genuine product excitement)
- Lifecycle tooling, programmatic SEO/AEO experience
Who Will Thrive Here
- A product engineer who loves growth — rare, and exactly the profile
- Someone who owns a metric end to end: diagnoses, builds the intervention, A/B tests, iterates
- Strong UI/UX-implementation intuition, data-obsessed, fast, high-ownership
- A gaming-background builder used to relentless A/B testing
- Genuinely excited by the music-learning product; trustworthy and ethical