Founding Product Marketer

The mandate: Own how Retell shows up to the market. Identify breakout opportunities and turn early product momentum into market-defining growth — positioning, launches, sales enablement, and brand campaigns.

The split is stated and it's the honest framing: 80% core PMM, 20% directing creative campaigns for social. Recruiters should say that plainly. A PMM who wants pure product marketing will find the 20% a distraction; a brand marketer who wants creative will find the 80% a grind. The right candidate wants both.

Reports to the CMO — Evie Wang, co-founder. Works closely with the founding team.

"You won't just maintain messaging, you'll define it."

What You'll Own

Positioning and messaging

• Across all buyer types and verticals
• Vertical-specific narratives for healthcare, legal, automotive, insurance, utilities, and logistics — six verticals, which is a lot of surface for one person
• Competitive differentiation kept sharp as the landscape moves

Product launches

• End to end: strategy, narrative, cross-functional coordination, brief through announcement
• Partner with the Dev Evangelist on the demo and technical content layer

Sales enablement, built from scratch

• The toolkit doesn't exist. You create it.
• Run enablement sessions and keep the team current on messaging

Customer and market insight

• Ongoing discovery translated into messaging that converts
• Case studies and proof points across key verticals

Brand and social campaigns (the 20%)

• Concept campaigns and brief the creative team
• Plan bursts around launches, events, and AI industry moments

Requirements

Hard gates:

• 2+ years product marketing in B2B SaaS, developer tools, or AI infrastructure. Low floor for the band — Retell is buying judgment, not tenure.
• Owned launches end to end, not contributed to them. Stated twice.
• Strong messaging instincts — knows what to say and how to brief others to say it
• Built sales enablement from scratch. Specific and non-negotiable; someone who inherited a mature enablement program hasn't done this.
• Comfortable with technical products
• On-site, Redwood City (relocation provided)

Profile:

• 3–7 years total realistically, given the band
• Hands-on. "You don't just plan, you ship."
• Moves fast on incomplete information
• Translates complexity into clear value

Strong bonuses:

• AI infrastructure, CCaaS, or contact center experience — Five9, Genesys, NICE, Talkdesk, Twilio, LivePerson. Rare and directly relevant across six verticals.
• Marketed to both technical and business buyers — the dual-audience problem is central here
• Directed social campaigns with real organic reach. The 20% is real; ask for examples.
• Strong aesthetic sensibility and a POV on brand content
• Startup experience

Location and visa:

• On-site, Redwood City. Relocation provided.
• Sponsorship: H-1B, TN, L-1, E-3, F-1 (OPT/CPT), and O-1. O-1 is on this req and not on the Content one — inconsistent, worth one question.

How Retell Actually Evaluates (their criteria — use them in outreach and in screening)

• Whether you've actually owned positioning that shaped how a product is perceived
• Whether you can concept campaigns that earn real attention, not just fill a calendar
• Whether product, sales, and design teams would genuinely want to work with you
• Whether you move fast and make good decisions under ambiguity

Anti-patterns

• PMMs who've only worked inside an existing positioning framework. The most common near-miss — they'll interview well and have nothing to point to.
• Launch contributors rather than launch owners. Called out twice in the JD.
• Anyone who inherited a mature sales enablement program and maintained it
• Big-company PMMs with narrow product-area scope and a content team below them
• Pure brand or campaign marketers with no core PMM depth
• Pure PMMs who find the creative 20% beneath them
• Strategists who write decks but don't ship assets
• Remote requirements

Who Will Thrive Here

Someone who has walked into a company with no messaging, written it, watched sales use it, and seen the win rate move. They can build a healthcare narrative on Monday and brief a creative team on a launch campaign Wednesday. They have taste and opinions about brand, and they're equally comfortable in a battlecard. They want to name a category rather than defend one — and that opportunity genuinely exists here, because nobody has won the vocabulary of voice AI yet.