Founding Content Marketing/Storytelling

The mandate: Own how Retell's story gets told. Interview customers like a reporter, find the angle a marketer would miss, and produce case studies and strategic editorial that people actually read and that sales actually sends.

Two structural facts that define this job and belong in every outreach message:

• You report to the CEO. Not to a marketing director, not to a demand gen lead. Direct line to Bing Wu, working with the founding team.
• Programmatic SEO is explicitly not in this role. The JD says so in capital letters — it's owned by the SEO/AEO team. This is the single most important line in the posting for a good writer, because it means the job is craft rather than content volume. Most "senior content marketing" roles collapse into keyword factories. This one is fenced off from that by design.

Company voice only — no ghostwriting for executives as the primary output, though founder-led posts are in scope.

What You'll Own

Customer storytelling

• Find, interview, and write stories from Retell's most strategic customers
• Turn outcomes into case studies, customer stories, video briefs, sales-friendly narratives, and social excerpts
• Build relationships with customer champions, sales, and CS so there's always a pipeline of stories worth telling

Strategic editorial

• Essays, industry POVs, benchmark narratives, founder-led posts, category-defining thought leadership
• Translate contact center automation, AI agents, latency, evaluation, containment, and enterprise deployment into things buyers want to read
• Find the angle, write the hook, be useful from the first paragraph

Social storytelling

• Spot angles in customer wins, product breakthroughs, milestones, team rituals, event moments
• Turn them into sharp posts that make the company worth following

Website narrative

• Homepage, product, use-case, industry, customer, and campaign landing pages
• Partner with PMM, design, and web to turn positioning into memorable copy
• Make the site read less like generic SaaS and more like the clearest explanation of where enterprise voice AI is going

Editorial quality bar

• Maintain clarity, taste, structure, and originality across everything
• Edit internal contributors so they sound clear, credible, and human
• Keep Retell out of corporate-speak

Messaging insight

• Mine interviews and customer calls for language, objections, use cases, and proof points
• Feed those back to PMM, sales, CS, and leadership
• Keep the narrative grounded in what customers actually say

Requirements

Hard gates:

• 3–7 years in content marketing, editorial, or journalism, including B2B SaaS or tech
• A portfolio with range — customer stories, essays, launch content. Not one type.
• Proven end-to-end ownership of case studies or customer stories. The JD is pointed: "not just polished someone else's interview notes."
• Comfortable with technical products
• Reporter instincts and editorial craft
• On-site, Redwood City

Nice to have:

• Newsroom or tech media background — the highest-signal bonus given how the JD is written
• Video fluency — can brief an agency shoot and film a scrappy walkthrough themselves
• Support, CX, or post-sales audience experience
• Startup experience, Series A through C

How Retell Actually Evaluates (their framing, verbatim in substance — use it in outreach, it's better than anything I'd write)

• Whether your writing earns attention or fills a calendar
• Whether customers would say yes to a second interview with you
• Whether sales would actually send what you write
• Whether you find the story everyone else missed

Anti-patterns

• Content marketers whose portfolio is SEO blog volume. Explicitly out of scope, and the loop will surface it.
• Writers who need a brief and a keyword. This person defines the angle.
• Brand and comms people with no direct customer interviewing history
• Anyone who polished interviews someone else conducted — called out directly in the JD
• Corporate-speak writers, however senior
• Content strategists who manage freelancers but don't write
• Ghostwriters with no company-voice work — this is company voice only
• Remote requirements

Who Will Thrive Here

A journalist who moved into tech, or a content marketer who writes like a journalist. They can interview a VP of CX about containment rates in the morning and an engineer about latency after lunch, and turn both into something a buyer forwards. They've been the person who found the story nobody else saw. They want a category to define and a CEO who reads their drafts, and they're allergic to being handed a keyword list.