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Rounds/Launchpoint/Senior Software Engineer, Backend·#05976
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Marketing·Seed·New York, New York

Senior Software Engineer, Backend

at Launchpoint — Marketing
Location
New York, New York
Salary
$150,000 - $250,000
Type
Full-Time
About Launchpoint
Launchpoint helps brands pay everyday creators to make short-form videos about their products on TikTok, Instagram, and YouTube, and runs those campaigns at a scale no one else can. Founded in January 2025 by CEO Tristan Rhee (ex-Deutsche Bank) and CTO Adam Barr-Neuwirth (ex-Shopify), the NYC team of about 20 already works with 300+ companies, mostly VC-backed or enterprise brands spending $20K to $500K a month on creators, including Uber, Capital One, Kalshi, Dr Pepper, and Higgsfield. It has grown 200 to 300% month over month for the last five months and is on track for a billion-dollar valuation within the next year. The pitch that makes people light up: roughly half of people’s attention now goes to creators, yet creators get only about 2% of global ad spend, and running these programs is still mostly manual work. The platform handles a campaign from start to finish: finding creators, briefing them, reviewing their videos, tracking views, turning top videos into paid ads, and paying creators. Its AI screens creators on the content they actually post and matches them to each brand from a pool of 160,000+ verified creators. Creators post five to seven times a week on accounts dedicated to the brand and get paid by the view, which keeps costs low: 50+ brands each passed 100 million views in a single month for under $3 per thousand views. Because pay is tied to views, every video is checked for faked or bought views before money moves, and Launchpoint blocked $500K+ in fraudulent payouts in one month. Higgsfield alone runs 1,000+ creators on the platform, with 530M+ views.
Seed • 11 – 50
Stage & size
Marketing
Industry
2024
Founded
About This Role

As a Senior Backend Engineer, you’ll own core systems on a very small engineering team that carries all of Launchpoint. More than 160,000 creators, some of the most demanding brands in the world, and real money moving every week depend on what that team builds being right. The problems are hard in every direction at once: scale, correctness, people actively trying to game the system with fake views, and speed. Most have no playbook. There’s no ticket queue and nobody standing between you and the problem; you’ll own large parts of the platform outright, from first design through production and everything after.

The team wants someone who wants the hardest work of their career so far and more responsibility than a larger company would hand them for years. That means exceptional TypeScript, real depth in data modeling, and a record of taking ambiguous problems to production with very little oversight. They hold high standards and high speed at the same time, and they care about product judgment: whether what you shipped moved a number for a customer.

What You’ll Do

  • Own core backend systems end to end, from first design through production
  • Build for volume that grows every month, where a wrong number costs someone real money
  • Solve problems with no written answer: messy real-world data, fraud, and infrastructure that has to hold under load
  • Apply AI where it changes what a small team is capable of
  • Set the technical bar for architecture, code quality, and shipping speed
  • Work directly with customers and decide what gets built, not just how

Requirements

  • 2 to 5 years building and running production backend systems
  • Exceptional TypeScript (used across the stack, with React Native on mobile)
  • Depth in data modeling and making systems fast and correct at scale
  • Record of taking hard, ambiguous problems to production with little oversight
  • High standards and high speed at the same time
  • Product judgment: cares whether shipped work moved a number for a customer

Background

  • Strongest archetype: backend engineer from adtech, a marketplace, or a payments product
  • Experience at a fast-growing startup, or on a high-scale team at a larger company
  • Has worked on systems where money or trust was on the line
  • Has shipped AI features real users depend on

Who Will Thrive Here

  • A backend owner who wants the hardest problems of their career so far
  • Someone who ships fast without lowering the bar
  • An engineer who thinks in customer outcomes, not just tickets
  • Someone who wants outsized responsibility on a tiny, high-stakes team
Job Details
Experience
2-5 Years
Salary
$150,000 - $250,000
Equity
0.5% - 1%
Visa Sponsorship
No
Employment Type
Full-Time
Work Arrangement
In office
Work Intensity
9-9-5
Benefits & Perks
Unlimited Pto Health Insurance
Green Flags
Owned a production backend end to end, including on-call
TypeScript is their main backend language
Strong data modeling; built systems that scaled
Red Flags
Any past or current association with Sideshift
TypeScript only on frontend
Can’t speak to data models or performance

Candidate scorecard

· 5 criteria
2 to 5 years running production backends
Exceptional backend TypeScript
Data modeling depth; fast and correct at scale
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