
- Close real brand deals end-to-end
- Brands already buying; write the playbook
- Keeps score and wins; proven quota
- Built 0→1; closed the un-closable
You’ll be a founding closer on the brand/demand side. The founders started the selling, the motion works, brands are buying, and money is moving — your job is to take it, close harder than they can, and turn it into a repeatable playbook. Who closes what: you close the real brand deals — higher-value, higher-touch, needing discovery, a few conversations, and someone sharp on the phone — while a BDR sources/qualifies pipeline, books meetings, and handles smaller transactional deals; you also self-source. You own every deal end to end (first touch → signed contract → post-deal relationship). Explicitly “one of the most important hires we’ll make.”
What You’ll Do
- Own the full brand-deal pipeline: first email → signed contract → post-deal relationship
- Build/run outbound to brand marketing leaders (CPG, beverage, fintech, gaming, DTC, and beyond)
- Run discovery/demos that show buyers opportunities they can’t find elsewhere; capture a clear brief
- Own the numbers (pipeline, conversion, deal velocity, revenue)
- Write the playbook (cadences, objection handling, deal desk) so the motion scales past you
- Feed product insights to founders/eng; represent Anvara where brands gather (Cannes Lions, Brandweek, dinners); hire and lead reps as the function grows
Requirements
- 2–4 years; what you’ve done > where you went to school or how long it took
- Keeps score and wins — can state quota and attainment, proud of the number, at/near the top of every leaderboard
- Built something 0→1 (a territory, vertical, motion, or company) that exists because you made it, unasked
- Has closed something that shouldn’t have been closable
- Competed at a high level (athlete, founder, or top rep) — needs a real scoreboard
- Sold without a finished playbook and liked it — ambiguity is fuel
- Gets how brands buy, or will learn it faster than anyone
Who Will Thrive Here
- A top-of-the-leaderboard closer who’s built a motion from zero and needs a scoreboard
- Someone who’s closed the un-closable and sells happily without a finished playbook
- A high-agency competitor (athlete/founder/elite rep) who wants founding-closer ownership and a path to lead the team