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Rounds/Ambi/Design Director, Branding·#21371
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Hardware·Seed·San Francisco, California

Design Director, Branding

at AmbiHardware
Location
San Francisco, California
Salary
$150,000 - $170,000
Type
Full-Time
TL;DR
  • Own US brand end-to-end
  • Hands-on IC, leadership potential
  • Hardware/consumer a plus
  • Strong portfolio
About Ambi
Ambi is a stealth AI-hardware startup building an integrated system across hardware, software, and cloud that acts as a "living memory" — capturing conversations, meetings, and the signals of everyday life so people move from intention to action without typing or UI navigation as the bottleneck. Core surfaces are Apple Watch, iPhone, and a Mac desktop app, with an agent + ASR (speech-to-text) pipeline underneath. It was founded by the ex-CEO's team out of Plaud (the AI note-taking hardware company that scaled ~$1M→$100M ARR in two years) — a group that grew disenchanted with how Plaud was building and left to take a high-agency swing at next-gen hardware. Ambi is ~40 people globally (majority in China), well-capitalized (~$20M raised), and is now building out its US core team in San Francisco.
Website
Seed • 11 – 50
Stage & size
Hardware
Industry
2026
Founded
About This Role

Ambi is hiring a Design Director, Branding to own and drive brand in the US — a hands-on IC role focused on design, not management, with leadership growth potential. You'll both architect the brand (what it looks like, its voice, how Ambi talks to consumers) and execute it — breathing life into the content and assets that bring the brand to life. You'll be the "master of truth" for the brand and visual system, working closely with the marketing lead and product functions, translating brand strategy into visuals, campaigns, narratives, and customer experiences, and making technology clear and culturally relevant. As it scales, this can expand into bringing on contractors or a team.

Austin cares most about a very strong portfolio and execution velocity — someone who has a high quality bar but knows when 80% quality for 20% effort is the right call, and won't let perfectionism slow them down. Consumer is a plus; hardware experience is the bigger plus (unique psychology). This role can build into leadership over time.

What You'll Own

Own, drive, and execute brand in the US — visual identity, voice, and how Ambi presents Translate brand strategy into visuals, campaigns, narratives, and customer experiences High-quality assets: launch materials, presentations, campaigns, social, web pages, brand content Design concepts that make the technology clear and culturally relevant Establish scalable, consistent design principles; bring in contractors/a team as needed Partner with Marketing, Product, and Leadership on brand consistency and key moments

Requirements

Skills and Portfolio

8+ years in design, specializing in brand identity, visual systems, campaigns, and creative direction A very strong portfolio (the top signal); deep understanding of brand as a strategic business function Strong strategic thinking and hands-on execution; skilled in structure and detail Experienced across visual assets, narratives, campaigns, and communication systems

Execution and Ownership

Ships fast; high quality bar but knows when 80/20 is right — no perfectionism paralysis Master-of-truth ownership of the brand; strong cross-functional collaboration Adaptable to a fast-paced startup with high standards

Background

Consumer a plus; hardware a bigger plus; luxury/DTC/wellness/tech brands preferred

Location and Visa

Remote-friendly (US) per the JD — the one flexible-location role; global travel Visa: limited (simple cases OK)

Who Will Thrive Here

A hands-on brand designer/director with an exceptional portfolio who wants to own a brand end to end Someone strategic and executional — architects the system and ships the assets High-velocity, high-bar, 80/20-savvy, allergic to perfectionism paralysis Excited to make AI hardware feel clear and culturally relevant

Job Details
Experience
4-8 Years
Salary
$150,000 - $170,000
Equity
0.05% - 0.2%
Visa Sponsorship
Limited
Employment Type
Full-Time
Work Arrangement
Hybrid
Work Intensity
9-9-5
Benefits & Perks
Health/dental/vision
401(k) Match
Generous Pto
Global Travel
Green Flags
A portfolio with cohesive, high-craft brand/visual systems
Consumer-hardware brand work (unique psychology)
Owned a brand end to end (architected and executed)
Red Flags
Weak or thin portfolio
Strategy-only or execution-only (needs both)
Perfectionist who won't ship at 80/20

Required Candidate Q&A

Question 1
What's your work authorization status?

Candidate scorecard

· 5 criteria
Very strong portfolio (top signal)
Brand-as-strategy understanding; strategic + hands-on
Ships fast; 80/20 judgment; no perfectionism paralysis
Rounds · Confidential to recruiting partners · Last refreshed Sep 5, 2026