Growth Lead

Afore has never had a dedicated marketing and growth hire. Brand, communications, and social publishing are currently handled by partners and an operations team member, without a consistent strategy and with content quality that needs to improve. This hire will establish a focused growth function and help Afore become top of mind among people considering founding a company.

You’ll own the fund’s brand, communications, content marketing, and social presence, with LinkedIn, social content, branding, and growth marketing as the primary focus. Day to day, you’ll define the content strategy, write and publish across social channels, shape company messaging, and repurpose podcast and video material into short-form content. Events and IRL programming are a secondary part of the role, with light travel when relevant. The most important initial spike is growing Afore’s company LinkedIn from approximately 30,000 to 100,000 followers while improving the quality and strategic consistency of its content.

What You'll Own

• Set the strategy for Afore’s brand, messaging, social presence, and content marketing.
• Own social content across LinkedIn, X, Instagram, and TikTok, with LinkedIn as the primary channel.
• Write, edit, and publish high-quality content for the fund.
• Repurpose podcast and video recordings into short-form content.
• Develop content and brand initiatives aimed at pre-founders, including college students and people considering starting companies.
• Plan and support events and other IRL growth initiatives as a secondary responsibility.
• Track progress against the goal of growing Afore’s company LinkedIn from approximately 30,000 to 100,000 followers.
• Identify opportunities to support portfolio founders with growth and content strategy.
• Build additional support, such as an operations partner or videographer, when the return on investment is clearly justified.

Technical Requirements

• Demonstrated ability to create and manage social content, especially for LinkedIn.
• Strong writing and editing ability with clear judgment about content quality and brand voice.
• Experience developing content strategy and translating brand or company messaging into social content.
• Ability to work across multiple content formats, including written posts, video scripts, and short-form video concepts.
• Familiarity with X, Instagram, and TikTok is relevant to the broader channel scope.

Execution and Ownership

• Operate as a hands-on builder who creates content and executes directly rather than only managing or delegating.
• Define strategy for what to post and which events or initiatives to pursue.
• Move quickly from idea to execution and maintain a consistent publishing cadence.
• Own the role’s priorities and decisions with limited micromanagement.
• Be willing to respond to occasional last-minute evening needs when required.
• Use work samples and a practical work trial or take-home exercise as part of the evaluation process.

Background

• Approximately 1–5 years of relevant experience is supported by the role details.
• Relevant backgrounds include growth marketing, social media, content creation, brand, communications, or content marketing.
• Experience in a startup, venture capital, founder, or broader startup ecosystem is relevant but a technical degree or engineering background is not required.
• Experience combining content and event curation is useful, but events are secondary to social content and growth marketing.

Nice to Have

• Experience curating or producing events and IRL community programming.
• Experience repurposing podcasts, interviews, or long-form video into short-form content.
• Interest in startups, founders, innovation, and technology.
• Experience supporting portfolio companies or founder communities with content or growth strategy.
• Experience working with or managing videographers, editors, or marketing operations support.

Who Will Thrive Here This role suits someone who enjoys building from a blank page, cares deeply about writing and content quality, and wants broad ownership across brand and growth. You’ll work well here if you are genuinely interested in startups and founders, can move from strategy to execution quickly, and are comfortable operating independently in a flat, fast-moving team.